Marketing

  • 4 Principles of Marketing Strategy with Brian Tracy

    The four principles of marketing strategy are specialization, differentiation, segmentation and concentration. These marketing principles come from Brian Tracy’s Total Business Mastery Seminar and combine to form a marketing strategy that works like this. Clearly identify where you will specialize in terms of the products or services offered. Differentiate your brand and/or product from competitors…

  • Free (or Low Cost) Marketing Ideas for Small Business

    Succeeding with your small business without an advertising and marketing budget is possible, depending on your industry. But, for every industry, free and low cost marketing methods can be used to boost sales without spending much. Here are some ideas for how to expand your customer base with low-cost marketing. How Much Do You Actually…