Author: George Torok

  • 4 Principles of Marketing Strategy with Brian Tracy

    The four principles of marketing strategy are specialization, differentiation, segmentation and concentration. These marketing principles come from Brian Tracy’s Total Business Mastery Seminar and combine to form a marketing strategy that works like this. Clearly identify where you will specialize in terms of the products or services offered. Differentiate your brand and/or product from competitors…

  • 5 Tips for Introducing Yourself at a Networking Meeting

    Networking will pay off for you when you are noticed and remembered. Use these tips to speak well and to be better noticed and remembered at your networking meetings. Introducing Yourself is a Networking Touch Point Before you say, “Hello my name is…” read these tips to make a better impact at your next networking…